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Primary Homes unveils Astele, community in Mactan Island

Tuesday, July 30, 2013

CEBU-BASED property developer Primary Homes, Inc. (PHI) unveiled on Friday its seventh project in Mactan Island this year, a suburban community designed to complement the local tourism sector.Following Alegria Palms Uno, Brookfield and Collinwood, PHI launched Astele, an exclusive gated housing development of 64 single detached units in a three-hectare lot on Buyong Road in Barangay Maribago, Lapu-Lapu City.Six model houses were showcased, namely Myrtle, Hazel, Mahogany, Aspen, Linden and Lombardy. Floor areas and lot measurements range from 56 to 288 square meters and 150 to 251 square meters, respectively. Each house and lot combo is sold for P3 million to P15 million.“The development is nestled in Mactan to reflect the island’s modern and vibrant international community,” said PHI vice president for sales and marketing Ramero Espina.Espina said that based on PHI’s latest market study, Mactan has emerged as a progressive address or a second-home destination sought after by long-stay tourists like Koreans, Japanese and Europeans. He said majority of these foreigners intend to move to Mactan for investment or retirement purposes.

“Lapu-Lapu’s preserved nature and culture and also its developing modernity lure visitors to come. There’s no stopping the growing affluence of foreigners to the city or to Cebu province in general. Eventually, the industry is a primary recipient of the upbeat tourism in southern Philippines,” Espina said.

Espina identified the Mactan-Cebu International Airport as the “ground zero” for Cebu’s commerce and “gateway to business opportunities.”

According to Espina, Astele is included in the P1.5-billion budget for PHI’s seven projects in Mactan for 2013. He said the company, which has about 23 existing subdivisions and eight condominium developments in Cebu, is targeting one project a month to match the evolving demands of the market.

Astele is set for completion in 18 months. Officials said the subdivision bears the concept of Asian contemporary living and displays a clean minimalist approach in its exterior. Architectural features include floating steps on a Zen pond, huge windows and upper verandas. Its amenities include a fitness gym, swimming pool and playground.

Espina said PHI is looking into the tourism sector as a market for the company to focus on. He said Astele will test the market in the north.